Time is the one of best motivating tools used today to create urgency, especially when it comes to selling, more specifically when a "countdown clock" is used, and ads like "hurry this offer ends soon". Timers trigger that urgency or scarcity in our brains to take action. Besides sales, we use them for all sorts of things to create that sense of urgency to help us complete a project or lose that weight before the wedding.
In sports a sense of urgency is a great motivating tactic; the
last minute of a football game, the last ten seconds of a basketball game, or the
overtime in a hockey game. Each player goes all out because it’s do-or-die time.
What is it about some of these athletes that cause them to perform feats of greatness
when they’re under extreme pressure and the clock is running out—as the fans hang
in the balance, anticipating the outcome? Just imagine if we could live our lives
with one-tenth of the intensity these
athletes do when they’re playing those last ticks of the game clock! How much more
could we do or become?
MINUTES LEFT TODAY, SO LETS GOING!!
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