This was the first 1440TIME™ clock that was made. You can see the 12/12 duplication format inside the 1440TIME™ clock. The 12/12 format was implemented thousands of years ago based on twelve hours of sunlight and twelve hours of darkness.
Sure it made sense then, after all it was 5-6,000 years ago! But here we are today, in a world that couldn't even be imagined back then, let alone just twenty years ago for most. The computer and the internet has change everything!!!!!
So why hasn't the way we process time changed in lock step with the advancement of technology!?
Modern times need a modern time...
Be not astonished
at new ideas; for it is well known to you that a
thing does not therefore cease to
be true because it is not accepted by many. —Baruch
Spinoza